Snooze Intervention Tests

In an attempt to decrease customer snooze, we tested two email different email series: a 5-part habit challenge and a humor-led punchy 3-part series. Both helped reduce snooze, with the longer form series proving slightly more effective.

A notable instance where less copy is not always more effective!

Short & Sweet Part 1

Short & Sweet Part 2

Short & Sweet Part 3

Habit Challenge Part 1

Habit Challenge Part 2

Habit Challenge Part 3

Habit Challenge Part 4

Habit Challenge Part 5