Sleep Launch Email Campaign
Sleep Launch Email Campaign
For the launch of Ritual’s Sleep Melatonin, I led the narrative and messaging from concept all the way through execution. Working in tandem with a visual designer, I came up with our hero slogan, “It’s the rhythm of the night”, a play on the breakthrough BioSeries technology that mimics the body’s natural circadian rhythm.
Here you can see some of the launch emails that show how the narrative carries through every asset to build a product identity that feels authentic and dynamic.
